Red Toning Shampoo

Red is the fastest color to fade. This sulfate-free shampoo puts pigment back with every wash, keeping red tones vibrant and enriched between salon visits.

Direct dyes — Basic Red 51, Basic Brown 17 and Basic Blue 99 — do the toning. Gentle cleansing agents, cocamidopropyl betaine and disodium cocoamphodipropionate, wash without sulfates. Pea protein, tamarind extract and selaginella lepidophylla extract reinforce the strand, polyquaternium-7 and polyquaternium-80 keep it soft, and glycerin holds moisture in.

Wet hair thoroughly, work the shampoo into a lather, leave it two to three minutes to maximize the toning, then rinse with lukewarm water. AGENCÉ keeps it on the shelf in San Dimas and Monrovia — free shipping on US orders over $70, free pickup at either location.